How to Research a Company Before an Interview
Researching a company before an interview is essential to making a strong impression on potential employers. While the interview is an opportunity to learn more about the organisation, it is not the time to ask basic questions that are easily answered online.
With the wealth of information available on the internet, there’s no excuse for being unprepared. Employers can quickly tell if you haven’t done your research, which may affect your ability to engage in meaningful conversation during the interview.
To ensure you’re well-prepared and confident, follow these key research steps before your interview.
1. Start with the Company Website
Begin by visiting the company’s About Us page. This section provides insight into the business, including its products, services, and company history. Take note of any key phrases or terminology they use to describe themselves and consider incorporating these into your responses during the interview.
Next, check the Vision and Values section. Many employers prioritise cultural fit when hiring, so understanding the company's values will help you demonstrate alignment with their mission and workplace culture.
If the company has a Meet the Team page, explore it to learn about key executives and potential colleagues. If you can find information about your interviewer, look for common interests or professional connections that could serve as conversation starters.
Visit the Careers section to gather more details about the role you’re applying for. Reviewing the job description carefully will help you prepare thoughtful questions about responsibilities and expectations. This section can also offer insight into the company's work environment and employee benefits.
Finally, check the News section to stay updated on recent company developments. Have they won any awards, announced new partnerships, or launched new initiatives? Being aware of recent updates can help you demonstrate enthusiasm and industry awareness during your interview.
2. Explore the Company’s Social Media
Companies often take a more informal approach to communication on social media. Follow their LinkedIn, Twitter, Facebook, and Instagram accounts to stay informed about recent updates, corporate culture, and customer engagement.
Reviewing social media posts can also give you a sense of how the company interacts with its audience and positions its brand. If they mention recent achievements or industry trends, you can use this as a talking point during your interview.
Engaging with the company’s social media pages before your interview can also help you stay updated on any last-minute announcements or news.
3. Check Employee Reviews on Glassdoor and Indeed
Websites like Glassdoor and Indeed can provide insider insights into the company. These platforms often feature:
Employee reviews about company culture and management
Salary information for various roles
Details about the hiring process and common interview questions
While employee reviews can be helpful, take them with a pinch of salt. People are more likely to leave reviews when they’ve had a negative experience, so balance these insights with your research from other sources.
4. Research Industry Trends and Competitors
Understanding the broader industry landscape can give you an advantage in your interview. Research current trends, challenges, and innovations affecting the company’s sector.
Additionally, look into the company's key competitors. Knowing who their competitors are and how they differentiate themselves can demonstrate a deeper level of industry awareness. This knowledge can be especially useful if you're interviewing for a role related to strategy, marketing, or sales.
5. Set Up Google News Alerts
Since research should start at least a week or two before your interview, setting up Google News alerts is a great way to stay informed.
Simply enter the company's name as a keyword, and Google will send news updates directly to your inbox. This ensures you don’t miss any important announcements, mergers, product launches, or market changes leading up to your interview.
Final Thoughts
Taking the time to research a company thoroughly before your interview can make a significant difference in how you present yourself. Employers appreciate candidates who demonstrate initiative, industry knowledge, and a genuine interest in their organisation.
By following these steps, you’ll walk into your interview feeling informed, confident, and ready to impress.